The presentation she held during the second day of London Fashion Week at 180 Studios, titled Wish You Were Here, is a nod to a "daydream of a holiday," as the press release states. The collection feels like walking onto the beach during summer, even on this gloomy autumn day in London.
Separated into two rooms with a sandcastle in the middle and screens playing videos of surfers and wavy oceans, the collection features denim sets, jersey tops, and a bomber jacket, one that reimagines the bomber from her AW26 collection. The colour palette heavily leans on sandy colours with pops of light pink and blue.
Clothes from the collection feel like they have been worn on top of the swimsuit, right after getting off the sea: denim washed off with sea salt marks, a strapless jersey top with wet bikini marks...
Reebok joins Popova's daydream with the Freestyle Hi model, reimagined by the designer. The iconic model is reworked as a "Denim Ghost," wrapped in denim, and "Sand Coated Freestyle Hi," with a beachworn effect.
Masha Popova leaves everyone who visited the presentation reminiscing of a past summer and a longing for a future one.